Supriya Jain's profile

NOT a bra ad for Van Heusen Intimates

As women, we can agree that we feel immense relief the second we unhook our bra after a long day.

So on a day that's about us, why not really make it all about us, even if that means stealing the limelight from the product?

So we made the honest Women's Day ad we could...
EARLIER ITERATION:


WE LOVE IT WHEN YOU SHOW US OUR PLACE

When you chuck us off after a long day and dump us where we belong.

The floor. The chair. The laundry. Sometimes, even back in the cupboard.

You just can’t wait for this moment, can you?

No other Intimate Wear brand will tell you this today, 
but the smile you have on, once your bra’s off?

That’s probably the best moment of your day.

Happy Women’s Day,
Van Heusen Intimates
NOT a bra ad for Van Heusen Intimates
Published:

NOT a bra ad for Van Heusen Intimates

Published:

Creative Fields